VeganBurg Announces California Expansion With Plans To Open 300 Stores

World’s First Plant-Based Burger Joint Is Expanding Due To High Demand

LOS ANGELES, CALIFORNIA, October 17, 2018 - Aligning with World Vegan Day (November 1st), VeganBurg has announced their most-awaited domestic expansion strategy focusing on franchising footprint in California - capitalizing on the golden coast’s love of burgers. VeganBurg will be participating as an exhibitor in this year’s Franchise Expo West, the largest franchise expo in the western United States, which will run from November 1-3, 2018 at the Los Angeles Convention Center.

VeganBurg sees potential success and its organic customer growth hits record high with revenues soaring up to 40 per cent within the first two years of operation. The business has exponentially developed over the past 8 years, capitalising on great tasting food and word of mouth. Since its launch in 2010, VeganBurg has grown in Singapore, with a further outlet in San Francisco, California. Alongside this expansion, VeganBurg will continue to grow its American footprint with plans for additional franchises across the United States, Southeast Asia, and around the world.

In the West Coast, the trend for sustainable and plant-based options is booming and the average spend per person on eating out is now higher than ever. Coupled with a love for great tasting food and all things American, VeganBurg and the franchisees see a great potential for business growth as well as climate change awareness in California.

“Southern California has been on the radar since conception, with an established vegan and cosmopolitan culture and their hunger for emerging sustainable brands. We anticipate this to be a booming market for us. We have already received a warm welcome from our San Francisco outlet customers and anticipate further expansion throughout the state. People have been waiting for so long for us to roll out franchising. The wait is finally over!” said Alex Tan, VeganBurg’s CEO. “In addition, with the recent UN Intergovernmental Panel on Climate Change (IPCC) announcement on global warming, now is the best time to turn over a new leaf, dodge the beef, and switch to a plant-based burger.”

Franchise Director Steven Gardner explained, “ California has a $2.6 billion economy, and represents 14% of the United States' total economy. In 2017, Forbes listed California as one of the “Best States for Business” which is in part due to the state's positive economic forecast for the next five years, indicating job growth and increased economic prospects. The Golden State has long been known for its health-oriented population making VeganBurg’s future even more bright within the California market.”

The brand is also setting its sights on further international expansion with an immediate focus in the United States and South East Asia in the years to come.

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Since 2010, VeganBurg has been redefining food pop culture and comfort food with its delectable 100% plant-based menu. The fast casual restaurant is successfully pushing the limit and breaking the stereotype of how a burger should look and taste like - by mixing and matching colourful ingredients, plant-based burgers with daring flavours and gourmet sauces. Signature fan favorites include the Creamy Shrooms burger, Seaweed Fries , and Sizzling Broccoli.

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About VeganBurg

VeganBurg highlights creative and delectable fresh 100% plant-based burgers and sidekicks. Veganizing classic popular comfort food that are close to everyone’s hearts.

At VeganBurg, every plant-based burger is bursting with wholesome and natural real flavor. Every bite is not just a set of nutritional value numbers – it’s a step towards an environmentally sustainable diet. Every meal is a contribution to a better world by reducing the emissions of greenhouse gases.

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